Google Cloud Platform

Google Cloud Platform — an Overview

July 10th, 2017

Your Server on the Google Cloud Platform

The Google Cloud Plattform (GCP) offers you a virtual environment in which you can, for example, run websites and even execute complex applications and make them available. The Google Cloud Platform (GCP) also provides ready preconfigured virtual machines. On these virtual servers you can, for example, execute applications and make them accessible to your users. The purchase of real servers and other devices is no longer necessary, as you receive everything you may need from the Google Cloud. In contrast to physical servers that you must operate yourself, the Google Cloud Platform (GCP) provides even more functionality and APIs. Next to various management tools and cloud storage, you also have the possibility of administrating, storing, analysing and saving your data. Furthermore, there are additional functions including computer engine, more developer tools, network components like load balancers and machine learning from the Google Cloud. You are thus able to easily create user-defined, digital infrastructures, as you can access ready functions which are provided to you by Google out-of-the-box.

Machine Learning with the Google Cloud Platform

There is also the possibility of enriching specific applications with Google Machine Learning. One example is the Google Cloud Vision API, which extracts information from images and analyses it with the help of Google Cloud Machine Learning. This allows you to directly access the metadata without having to extract it manually. This process helps you understand the content of an imagine, which is then quickly classified into thousands of categories and can even recognise individual objects and faces. Furthermore, it can find and read printed letters and words in images. The data won from the images in this way can be further processed with the Cloud Machine Learning Engine. You are then able to process, store, access and search the data from your images at any time. You could, for example, analyse the images that your customers send you in the event of damage, further process them and then link them to the original picture in the Google Cloud Storage.

Google App Engine — creating applications

With the Google App Engine, you can create mobile and other web applications on the Google Cloud Platform and host them directly online. Google App Engine is a platform that you can completely manage yourself and where the infrastructure is completely abstract, concentrating exclusively on the code that you write. Google provides highly scalable environments, which allows you to use the Google App Engine for applications intended for small as well as large user bases. The Google App Engine automatically scales to adjust to the increase in users. As a result, you, as the developer of the application, have to spend no time on the actual infrastructure scaling process.

A Google Cloud Platform usage example

Snapchat, for example, uses the Google App Engine in order to make its application accessible to up to 150 million daily users. With the free instant messaging service, users can send pictures and videos to their friends. In contrast with other social media, the pictures and videos are only available for a limited time span which is determined by the sender. Snapchat’s user base has grown significantly in the last 6 years, the fact that this could happen without major incidences can be attributed to the scalable environment provided by Google.

Many enterprises are now taking advantage of the Google Cloud Platform for various types of projects in order to use the power of the Google Cloud for their own digitalisation projects.


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